My B2B content examples library

If you lead the content function, you need a content examples library.

Here’s why:

I had dinner with a marketing VP who was frustrated with her in-house content writer.

The VP wanted depth.
The writer kept delivering surface-level content.

But the problem wasn’t ability ... it was lack of understanding. The writer literally didn’t know what “depth” looked like!

The VP kept saying, “Be less tactical. Be more strategic.”

But the writer, a young professional, just couldn’t picture it.

I asked the VP, “Do you have a content examples library so you can show her the kind of content you're looking for?”

She didn't.

When I told her I use my examples library to train new and junior content marketers, she was like, "That’s exactly what I need!"

At first, my "library" was just a messy Google Doc with a bunch of links and screenshots in it. Now my library lives inside Notion, and it's organized to reflect the way I work with clients. 

Each example is tagged by:

✅ Format
✅ Element 
✅ Competency 

(If you're just joining us, "elements" and "competencies" are building blocks of bold content. There are 4 elements of bold content — originality, novelty, proof & depth. Within each element, there are 7-8 competencies marketers can master.)

When I tell a client, “We need to build x competency,” I can pull up real examples to show them what I mean.

It closes the understanding gap.

Want to check it out?

👀 Watch a video walkthrough OR

👉 Start using my content examples library for $49.

Xo,
Erin