The research strategy that lands press coverage and drives pipeline
My client published their first research report this week. Next day, they got press coverage in an industry pub with 2.8 million subscribers! 🥳 1. We surveyed industry professionals & their clients. When you survey two audiences (e.g., attorneys and their clients), you get the opportunity to surf...
Jun 20, 2025
What does it mean to be "bold" in B2B?
“What does it mean to be bold?”
I’ve been thinking a lot about this question lately. And trying to articulate what it means to be bold within the context of B2B marketing. (If you've been on my email list for a while, you’ve had a front-row seat to the Erin Attempts To Define Bold show. Thanks fo...
May 14, 2025
b2b content marketing
content strategy
Originality: The most powerful element of bold content
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In my last email, I introduced you to the Bland to Bold Framework™, a diagnostic that helps you assess how bold or bland your content is by measuring the presence of four elements:
Originality
Novelty
Proof
Depth
Today's email is about the first element: originality.
I define originality as t...
Apr 01, 2025
4 elements of bold content
the bland to bold framework™
Introducing the Bland to Bold Framework™
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I’m wicked excited to introduce you to the Bland to Bold Framework, a diagnostic that helps you assess where your content falls on a spectrum from bland to bold by measuring the presence of four critical elements.
There are four elements of bold content:
Originality: the distinctiveness of y...
Mar 13, 2025
4 elements of bold content
the bland to bold framework™
Boldface 2.0: Finding your brand's bold alter ego
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I've been in a wrestling match with this newsletter for two years now.Â
First, I penned “Leading Thoughts,” a long-form monthly newsletter where I repurposed insights from my old podcast (RIP).Â
Me pouring one out for “The Notorious Thought Leader."
"Leading Thoughts" was a success — I quickly...
Feb 27, 2025
building in public