“What does it mean to be bold?”
I’ve been thinking a lot about this question lately. And trying to articulate what it means to be bold within the context of B2B marketing. (If you've been on my email list for a while, you’ve had a front-row seat to the Erin Attempts To Define Bold show. Thanks for tuning in.)
So many of us want to be bold.
We know that bold marketing can help us stand out in a crowded market, win mindshare, and fuel revenue growth. But when it comes to actually being bold, we’re like mannequins striking familiar poses.
Why do we struggle to show up as the bold brand we aspire to be?
For starters, because we don’t have an agreed-upon definition of bold, so we run at it in different directions (most of which are detrimental to our brands).
Let’s fix that, yeah?
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