Being bold doesn't mean copying the "cool" brands (Hey bestie!) or glomming onto trends that have nothing to do with you. After all, boldness isn't performative or derivative — it's the natural outcome of being yourself to a degree that others would not.

My three-phase approach to B2B content marketing is grounded in my proprietary Bland to Bold Framework, which defines the four elements of bold content: originality, novelty, proof, and depth. This framework is the foundation of my Bland to Bold Assessment — a diagnostic I use to uncover where your content shines and where it falls flat. Along with interviews and online research, this approach helps me build an action plan that moves you from "let's create content" to "here's how we own the conversation."

The result? Content that actually drives revenue growth, shortens sales cycles, and positions you as the clear choice in your market.

Phase one: Assessment

This phase is all about pinpointing gaps and opportunities. I'll assess your current state of content across 27 competencies using my proprietary Bland to Bold Assessment. Then we'll talk through your Bland to Bold Blueprint, which outlines your content's strengths and gaps — along with recommended actions. 

Phase two: Foundation

This phase is all about the foundational actions that enable bold content creation. First, I'll conduct interviews to understand your product, users, team, and market. Then, I'll finalize your action plan to include goals, timeline, and project milestones. I might draft your strategic narrative, build a narrative-led content strategy, or create a brand voice and personality guide.

Phase three: Execution

This phase is all about getting shit done. I'll execute the action plan, while regularly measuring impact and adjusting course as needed. This phase might include actions like writing a survey-based research report, launching a podcast, creating unconventional case studies, establishing repeatable content processes — or even hiring and training a full-time content lead.

MAKE CONTENT YOUR NEXT GROWTH CHANNEL.