Phase one: audit & strategy sprint

• Using my Content Assessment, I assess your content and capabilities to identify your strengths and skills gaps. Then we walk through your Assessment Report so you know which actions to prioritize based on your business and market. 
• Blending my methodical approach and unhinged creativity, I build your Bold Content Strategy so there's a clear path to creating bold content. 
• We'll bring your bold content strategy to life with an Original Research Report Outline.

Phase two: implementation sprint

• Working from our approved outline, I'll write a 20-page Original Research Report that serves as a foundational asset that positions your brand as an industry thought leader and fuels your GTM engine.
•  I'll run my Research Report Playbook workshop for your team, building their original research and narrative-led data storytelling capabilities. 
• Upload my Research Report Project Management Template to your project management tool so you never forget an essential project step. 

Phase three: optimization sprint

• We'll do a process mapping exercise to surface process inefficiencies. Then I'll optimize your content marketing processes to support your new content strategy for maximum efficiency.
• While your report gets designed, I'll create report launch day content so the right people find out about your report and feel compelled to read it. This may include sales enablement content, event enablement content, social posts or ad copy.

Phase four: scale sprint

• We'll repurpose data insights from your report as fuel for all your marketing activities: demand gen, ABM, events, brand building, SEO/GEO, etc. 
•  At the start of each month, you'll get a Bold Content Drop — five bold content ideas that derive from your content strategy. You choose two. 
• I create your core content along with supporting content to maximize ROI. 

MAKE CONTENT YOUR NEXT GROWTH CHANNEL.