My client published their first research report this week.
Next day, they got press coverage in an industry pub with 2.8 million subscribers! 🥳
1. We surveyed industry professionals & their clients.
When you survey two audiences (e.g., attorneys and their clients), you get the opportunity to surface misalignment.
Publications love this stuff.
2. We also included anonymized data from my client's platform.
Reporting on three data sources is complex but worth it. Using my client's platform data allowed us to benchmark our user attorneys against:
- Our surveyed attorneys and
- Legal industry benchmarks
We were able to show that our users' performance far surpasses industry averages. 🙌
Now the report is bringing readers down the "funnel" from top of funnel awareness content (misalignment) to middle of funnel product content.
3. We asked questions to "give legs to" our strategic narrative.
More and more B2B companies have a differentiated perspective, which is great. But few have their own proprietary data to point to when they want to support their claims with proof so they get stuck pointing to other brands' research.
Now my client can finally point to their own research.
(Having data points to support your strategic narrative works SUPER well in sales calls and event speaking decks.)
Need help creating your first research report?
1) Work with me 1:1 (next opening Aug 15) OR
2) Take my course, The Research Report Playbook. Not only is it rated 4.9/5 stars, I hear all 239 students got matching RRP tattoos. So yeah.
Ta ta for now!
Erin
P.S. We spent Father's Day in Liverpool riding the Magical Mystery Tour bus and watching a Beatles cover band play at The Cavern Club (where the Beatles played 275 shows). Fab city! Highly recommend!
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