The self-paced course that gives you everything you need to transform your content marketing from Bland to Bold
This course is the culmination of my 13+ years as a content marketing practitioner, leader, and consultant. Combining theory, process, templates, and examples, Bland to Bold is the course I wish I had when I was a first-time content lead.
Join the Waitlist
Join the Bland to Bold waitlist today, and if you purchase the course when it launches, you'll get a free 60-minute 1:1 session with me (a $500 value).
Expert-led
Learn from Erin Balsa, a content pro with 13+ years of experience as a writer, editor, content lead, Inc. 5000 marketing director, consultant, and advisor.
Unique approach
Unlike all the courses that regurgitate widely-available information, Bland to Bold is a signature approach to creating bold B2B content.
Tested IRL
Since 2018, I've been developing — and refining — my signature approach to content marketing while working 1:1 with 15+ B2B SaaS companies.
Are you flying by the seat of your pants when it comes to content planning and creation?
I've been there. Scrambling to create content without a strategy, second-guessing every decision, and feeling like an imposter. My frustration (OK fine, anxiety) drove me to develop a systematic approach to creating bold content — one that has helped me generate tens of millions in revenue. This course gives you the framework, templates, and examples you need to start creating content that stands out, builds trust, and gets results.
